The Swan Ball, held in Nashville, Tennessee, is hailed by Town & Country magazine as “one of the top Five Benefit Balls in the United States.” Swan Ball benefits Cheekwood Estate & Gardens, a 55-acre botanical garden and art museum established in 1959 by the Cheek family, founders of Maxwell House Coffee. Held annually since 1962, the Swan Ball raises approximately $1 million each year for Cheekwood Botanical Garden and Museum of Art. The guest list includes business and professional leaders from Nashville and the Southeast, as well as affluent, well-traveled guests. This is one of the most desirable target market segments in the United States.

The prestigious Swan Ball Auction, to be held on May 16th, 2024, is dedicated to offering the finest in worldwide travel odysseys and one-of-a kind experiences. Auction winners have enjoyed extravagant trips to six continents with accommodations including castles, ambassadors’ residences, and private homes.

Accommodations provided by luxury hotel and resort brands include the Four Seasons, Rosewood, Auberge, Belmond, The Ritz-Carlton, One & Only, Peninsula, Backroads, Destinations and Adventures, Mandarin Oriental, Loews, Aman Resorts, St. Regis, Uniworld, Butterfield and Robinson, Robertson Lodges, and many others. Winning bidders have traveled by air, private rail car, luxury barge, tall sailing ships, cruise liner and camel. One-of-a-kind offerings have included tickets and backstage access to exclusive musical and theatrical productions, concerts and sporting events, and tours of private gardens, art collections and wine cellars.

Reservations are required. Invitation only.